Personal injury law website guide

How to make a law firm website

A law firm website needs 7 core pages (Home, Practice Areas, About the Firm, Client Reviews, Areas We Serve, FAQ, Contact), a separate page for each main service, a click-to-call button on every screen, real reviews, and LegalService structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Law Firm kit ships with.

1. The pages to build

• Home /: Your pitch, proof and phone number, in the order people decide.
• Practice Areas /practice-areas/
• About the Firm /about/: Who you are, your credentials and why people can trust you.
• Client Reviews /reviews/: Reviews from real customers.
• Areas We Serve /areas-we-serve/
• FAQ /faq/: Direct answers to the questions people ask before they call.
• Contact /contact/: Phone, email, address, hours and a clear next step.

2. Home page sections, in order

1. Hero: Say what you do, where, and how to reach you, with a call button above the fold.
2. Trust bar: Licenses, reviews, guarantees and response times, the reasons to trust you in one glance.
3. Services: Every service with a short description, each linking to its own page.
4. Why us: What makes you different, in three concrete reasons.
5. Process: What happens after someone calls, so the first step feels easy.
6. Stats: A few numbers that prove experience and reliability.
7. Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
8. FAQ: Direct answers to the questions people ask before they call.
9. Offer: A specific offer or guarantee that gives people a reason to act now.
10. Call to action: A closing call to action with the phone number and a second option.

3. Services that deserve their own page

People search for the specific job, not the trade. These are the law firm services with the most search intent behind them:

• Car accident lawyer

  Rear-end, intersection and hit-and-run crashes, including claims against uninsured and underinsured drivers.

  Cover: Free case review with an attorney; Collecting the police report, photos, witness statements and medical records; Handling every call and letter from the insurance companies; Calculating current and future medical costs and lost income; Negotiating a settlement, or filing suit and going to trial if needed.

• Truck accident lawyer

  Commercial truck crashes involving federal safety rules, multiple insurers and trucking-company liability.

  Cover: Immediate evidence preservation letters to the trucking company; Review of driver hours-of-service logs, maintenance and inspection records; Electronic logging device and black box data analysis; Claims against every liable party: driver, carrier, shipper or maintenance company; Accident reconstruction and medical experts when needed.

• Slip and fall lawyer

  Injuries on unsafe property: stores, apartments and public places that failed to fix known hazards.

  Cover: Site inspection and photographs of the hazard; Requests for surveillance footage and incident reports; Maintenance and inspection records from the property owner; Documentation of your injuries and lost income; Negotiation with the property owner's insurer, or a lawsuit if needed.

4. Trust signals to show early

• $0 upfront
  No fee unless we win your case
• Free review
  Honest assessment of your claim
• Trial-ready
  We prepare every case for court
• 7 days
  Consultations every day of the week

5. Questions your site should answer

• How much does a personal injury lawyer cost?
• How long do I have to file an injury claim?
• Should I talk to the other driver's insurance company?
• What is my case worth?
• Will my case go to trial?

6. Local SEO checklist

• ✓Add LegalService structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
• ✓Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
• ✓Give each high-value service its own page, with the phrase people search for as the H1.
• ✓Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
• ✓Put a click-to-call button in the header and repeat it after every major section.
• ✓Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
• ✓Show real reviews and link to your Google Business Profile; ask happy customers for reviews regularly.
• ✓Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.