Law firms · real websites

The best law firm websites, and what each one gets right

14 real law firm websites, two for each of the 7 kinds of practice. For each, the one thing worth copying, in our words, and the law firm kit on this site that already does it.

See the 14 sites The 7 law firm kits

What makes a law firm website good

The same seven things, whatever kind of law you practice. Each one is shown below by the firm that does it best. The full guide, page by page →

1
A fast way to a consultation
Most people find a lawyer on a phone, often on a bad day. Every kit keeps the call in reach on phones and in the header on desktop, and the free Groundwork Local plugin saves every form message under Leads in WordPress before emailing it, so no inquiry is lost when a host's email fails.
Shown by Johnston Law Firm
2
A page for each practice area, named the way clients search
"Probate attorney" and "car accident lawyer" are searches of their own. Every kit has at least 8 practice pages, each titled with its practice's own noun: people search "estate planning attorney" but "personal injury lawyer".
Shown by Bulldog Law
3
Who will handle the case
Clients hire a person. Every kit has attorney pages, with bar admissions, education and the practice pages each attorney handles, linked from those pages.
Shown by McCown, Fisher & Cremeans LPA
4
How you charge
Every practice has its cost question, and every kit has a cost page titled for it ("How much does a divorce cost?", "How much does a personal injury lawyer cost?"), with contingency, flat fees or hourly rates set out plainly.
Shown by Fitter Law
5
The bar's advertising rules
Every kit carries the attorney-advertising notice and the line that contacting the firm creates no attorney-client relationship, set once in the footer. Kits that show results or reviews label them as samples to replace as your bar allows.
Shown by O'Meara Law
6
Answers before the call
People search the question before they search the lawyer: how long a divorce takes, what happens after an arrest, what a will costs. Every kit has guides that answer them first and lead to the right practice page.
Shown by Right Law Group
7
The towns you serve
A page per town with real local detail ranks where a list of names doesn't. Every kit ships 5 town pages to rewrite for yours.
Shown by GJEL Accident Attorneys

Injury

Personal injury firms

Injury firms sell three things at once: the call, the fee (nothing unless they win) and the record. Both of these put all three in the first two screens.

GJEL Accident Attorneys

Northern California, offices from San Francisco to Fresno

What it gets right. “Seriously injured? Get answers in one free call”, with call or text, 24/7 and “no fee unless we win” beside it. Under the first screen, a strip of results ($27M, $22.5M, $20.5M) with the line “the outcome of previous cases should not be indicative of future success” right next to the figures, where the bar wants it. Each office has its own page in the menu.

What it lacks. A sixteen-office firm, so it can afford the photography and the video. The injury kit's results ledger gives a two-attorney firm the same strip with its footnote, set as type rather than a banner.

View site

Johnston Law Firm

Portland, Oregon

What it gets right. A two-attorney firm whose first screen is one button, “Request your free consultation”, and whose page then says the rest plainly: “Call 24/7”, “Free consultation. No fee unless we win.” The verdicts follow, each labelled by the kind of case ($20M tractor-trailer, $13.9M 18-wheeler), so a visitor sees their own accident in the list.

What it lacks. There's no “prior results don't guarantee” line beside the figures. The injury kit's ledger carries the disclaimer as its footnote, so it can't be left off.

View site

General practice

General practices

A town's general practice wins on being known. These two lead with their years and their size, and one publishes its fees.

HaasCaywood PC

Sturgis and Coldwater, Michigan, since 1898

What it gets right. “Serving individuals and leading businesses since 1898”, with both towns' phone numbers in the header. Behind it sits something almost no firm publishes: a fixed-fee schedule with amounts for wills, LLCs, deeds and litigation retainers.

What it lacks. On our visit the hero's photographs didn't load on desktop, leaving the first screen blank above the line; and the fee schedule is hidden under About. The general practice kit puts the fees beside the services, listed by the client's situation.

View site

McCown, Fisher & Cremeans LPA

Ironton and Chesapeake, Ohio, since 1964

What it gets right. “A three-partner firm by design: not a high-volume mill, not a single-attorney shop.” The size of the firm and its years in town are the whole pitch, and it's the right one for a general practice: you'll know who you're dealing with.

What it lacks. No fees anywhere, and the practice cards are legal categories (criminal, real estate, OVI). We didn't find a real general practice that lists its work by life event; the general practice kit does.

View site

Family law

Family and divorce firms

People reach a family lawyer frightened of the process and the cost. These two answer one each.

Hammer Serna & Quinn

Chicago, Illinois

What it gets right. The homepage sets out the divorce process in eight steps, in order, from finding a lawyer to life after the decree. It answers “what happens now?” before anyone has to call and ask.

What it lacks. None of the steps says how long it takes, and that's the first thing people ask. We didn't find a real family firm that times each step; the family kit's path puts the typical time on every one.

View site

Easterling Family Law

Matthews, North Carolina

What it gets right. A price and a timeline on the homepage: an absolute divorce for a $1,750 flat fee, finished in about 60 days. The three ways through (collaborative, absolute divorce, litigation) sit side by side, so a reader can find their own.

What it lacks. The tone is generic (“we focus on your family needs”) and there's no step-by-step. The family kit pairs the flat fee with the path.

View site

Estate planning

Estate planning firms

Estate planners sell a package, and many sell it in a room. One of these leads with the price, the other with the workshop.

Estate Planning of the Carolinas

Belmont, North Carolina

What it gets right. “Flat fees, fully virtual”, and “planning to signing, usually in 4–6 weeks”. The pricing page itemises two packages with their ranges, a will plan and a trust plan, which is the decision every estate client is trying to make.

What it lacks. The packages are a click away from the homepage. The estate kit's plan card puts the documents and the fee on the homepage itself.

View site

Pyke, Presley & Associates

Stockbridge, Peachtree City and Newnan, Georgia

What it gets right. The hero is a workshop, not a lawyer: “The Family Wealth Protection Workshop”, a webinar sign-up and the in-person schedule, with 1,500+ free seminars as the proof. It meets people who aren't ready to book.

What it lacks. No list of the documents and no fees. The estate kit has both, and a workshop homepage design (The next workshop) for firms that teach.

View site

Criminal defense

Criminal defense firms

Defense firms are called in the first hours after an arrest. Both of these answer “what happens now?”, in different ways.

Right Law Group

Colorado Springs and Denver, Colorado

What it gets right. “Call or text 24/7” and “Get help now” are the hero. The homepage links straight to “What to do after a DUI arrest in Colorado: your first 24–48 hours”, the question a family is asking at 2am.

What it lacks. No results on the homepage, and the first hours are an article, not part of the page. The criminal kit draws them as the clock, with the 24-hour line at hour zero.

View site

O'Meara Law

Chicago, Illinois

What it gets right. A six-stage “what to expect” on the homepage: investigation, arrest, bond and arraignment, discovery, trial, after. Two results follow, with a disclaimer beside them.

What it lacks. There's no 24-hour line, and an arrest doesn't keep office hours. The criminal kit puts the line at the top of every page and at hour zero on the clock.

View site

Business and real estate

Business and real estate counsel

Owners want to know what it costs before they call. These two publish their plans and their flat fees.

Fitter Law

Chicago, Illinois

What it gets right. “Starts at $49.99. Cancel anytime.” The pricing page sets four monthly plans in columns with the same rows in each, so you compare along one line. Under them, a flat-fee menu that prints two prices per item, member and standard (an NDA is $360 or $480), so the plan pays for itself on the page.

What it lacks. It's written for tech companies only, with no real estate or closings. The business kit's general counsel menu covers owners, landlords and closings in the same columns.

View site

Lysinski & Associates

Chicago, Illinois

What it gets right. Under the headline, “What do you need help with?” and four cards (real estate, estate planning, business, AI and tech), the first already saying “$650 flat” for closings. The pricing page puts those closings beside three general counsel retainers, each with an “includes” and a “scoped separately” list.

What it lacks. The headline (“Intelligence meets integrity”) could belong to any firm, and the retainers are stacked rather than in columns. The business kit's general counsel menu sets the plans side by side.

View site

Employment

Employment firms (for employees)

Workers don't know the legal name for what happened to them. These two start from what they'd say instead.

Bulldog Law

Columbus, Ohio

What it gets right. “Trouble at work? Get a Bulldog.”, with the free review form beside it. Below, six buttons in the worker's own words (“I was fired”, “I'm missing pay”, “I was offered severance”), each opening the page for that problem. Nobody has to know what “wrongful termination” means to find it.

What it lacks. The homepage says little about who the lawyers are or how long they've practised. The employment kit has a page for each attorney, with bar admissions and the cases each one handles.

View site

King & Siegel LLP

Los Angeles, California

What it gets right. The free case review starts by asking where you stand (still employed, fired, forced to resign, on leave), then how long you worked there, under “Pay only if we win”. The firm learns what the case is before a lawyer reads it.

What it lacks. The answer only sorts the form; it doesn't send you to a page about your situation. The employment kit's case check does both.

View site

Every kind of law firm, side by side

The 7 kits and the real sites each one resembles. Compare the kits in full.

Kit	For	Signature	Real sites like it
Hale & Ortiz	Contingency-fee injury firms with intake around the clock.	The results ledger: settlements and verdicts as a typeset ledger, with the bar's disclaimer as its footnote	GJEL Accident Attorneys, Johnston Law Firm
Calloway & Reyes	The town's general practice: most of what comes through the door, hourly and flat fees.	The life-event index: the practice as the client's situations, not the lawyer's categories, with the fee card beside it	HaasCaywood PC, McCown, Fisher & Cremeans LPA
Linden Family Law	Family and divorce firms: consultation-led, mediation offered, flat fees where they can.	The path: the divorce process as one stepped line with the typical time at each step, consultation to decree	Hammer Serna & Quinn, Easterling Family Law
Ashby & Pell	Estate planning, probate and elder law boutiques: flat-fee plans, a free first meeting, workshops.	The plan card: the documents in a complete plan as a checklist, each linked to its page, with the flat fee at the foot	Estate Planning of the Carolinas, Pyke, Presley & Associates
Kessler Defense	Criminal defense and DUI firms with a 24-hour line: the call first, then what happens next.	The clock: the first hours after an arrest on a scale of hours, the 24-hour line at hour zero	Right Law Group, O'Meara Law
Whitlock & Oduya	Business, IP and real estate counsel for owners, landlords and founders: flat fees and monthly general counsel plans.	The general counsel menu: what a monthly plan covers, the plans in columns with every figure on one baseline	Fitter Law, Lysinski & Associates
Delgado & Marsh	Employee-side employment firms on contingency: wrongful termination, discrimination, unpaid wages, leave and severance, with a free case review.	The case check: what happened at work, in the employee’s own words, each answer routed to the page that answers it	Bulldog Law, King & Siegel LLP

Making yours

WordPress with a kit

The practice pages, the attorney pages, the cost page and the structure above are done; you add your name, your bar admissions, your fees and your photographs in the block editor. The site is yours to host anywhere. Every kit on this page has a live demo.

A website builder

Fast to start, and some are made for lawyers. The trade-off is a site that lives on their platform and practice pages you write yourself. The law firm website builder comparison sets out eight options, ours included, from each vendor's own pages.

An agency

Most of the sites above were built this way, and it shows in the photography and the copy. Budget for design, writing and setup, often with a monthly fee, and ask to see the practice pages and attorney pages, not just the homepage.

Choose a law firm kit Compare law firm website builders Pricing

Law firm website questions

What makes a good law firm website?

It gets a worried person to a consultation in one tap, it has a page for each practice area named the way clients search, it shows who will handle the case, it says how the firm charges, it follows the bar's advertising rules, it answers the questions clients search before they call, and it says which towns it serves. Every site on this page does at least one of these unusually well; the kits do all seven.

What should be on a law firm's homepage?

The phone number and a consultation button in the first screen, a one-line answer to who you help and how you charge (no fee unless we win, a flat fee, a free review), the practice areas as links to their own pages, the attorneys, and proof. The best sites above put most of it in the first screen on a phone.

Should a law firm publish its fees?

Where the fee can be stated, yes. “How much does a lawyer cost” is one of the biggest questions in every practice, and the firms above that answer it on the page (Fitter Law, Easterling, HaasCaywood) stand out because so few do. Injury and employment firms say how they're paid instead: nothing unless they recover.

Can a law firm website show case results?

In most states, yes, with conditions: results usually need a disclaimer that past results don't guarantee future ones, and some states restrict amounts or testimonials. GJEL and O'Meara Law put the disclaimer beside the figures. Check your own bar's rules before you publish results.

Do attorney bios need photographs?

Clients hire a person, and a real photograph of that person does more than any stock image. Every kit has a page for each attorney with a photograph, bar admissions and education, and sample photographs sized for the layout to replace with yours.

What's the best website for a small or solo law firm?

One that looks like the firm and answers the client's first questions: who you help, what it costs, what happens next. A small firm doesn't need more pages than a big one, it needs the right ones. The general practice kit is written for a firm of one to four attorneys.

The best law firm websites, and what each one gets right

What makes a law firm website good

A fast way to a consultation

A page for each practice area, named the way clients search

Who will handle the case

How you charge

The bar's advertising rules

Answers before the call

The towns you serve

Personal injury firms

General practices

Family and divorce firms

Estate planning firms

Criminal defense firms

Business and real estate counsel

Employment firms (for employees)

Every kind of law firm, side by side

Making yours

WordPress with a kit

A website builder

An agency

Law firm website questions