Plumbing · Plumber schema
Water Heater WordPress theme
A complete water heater website: 31 pages including 10 service pages, 5 location pages, 5 guides, 3 homepage designs, a blog with 3 sample posts, a contact form that keeps every lead, copy written for plumbing, and the structured data search engines and AI assistants read.
The demo runs a real WordPress site in your browser. Nothing to install.

3 homepages, one kit
Pick the one that fits the business. Each is a full-page pattern you can switch to in the Site Editor, and each opens live in the demo.

Bentodefault
A big straight answer over a grid of tiles: the new unit, the age table, same-day service and financing. Services as rounded tiles by type.
Open this homepage in the demo →

Tank or tankless?
The comparison is the home: tank, tankless and heat pump side by side, then the services as a mosaic.
Open this homepage in the demo →

No hot water?
Troubleshooting first: three checks before you call, then the services as a filmstrip.
Open this homepage in the demo →
What's included
Pages
- Home
/ - Water heater services
/services/ - Guides
/guides/ - How much does a water heater replacement cost?
/pricing/ - About
/about/ - Service areas
/service-areas/ - FAQ
/faq/ - Blog
/blog/ - Contact
/contact/ - Careers
/careers/ - Privacy policy
/privacy-policy/
Service and location pages
- Water heater replacement and installation
/services/water-heater-replacement/ - Tankless water heater installation
/services/tankless-water-heaters/ - Heat pump water heaters
/services/heat-pump-water-heaters/ - Water heater repair
/services/water-heater-repair/ - Water softener installation
/services/water-softeners/ - Whole-house water filtration
/services/whole-house-filtration/ - Water heater leaking
/services/leaking-water-heater/ - Tankless water heater repair and flushing
/services/tankless-repair/ - Expansion tanks and code upgrades
/services/expansion-tanks/ - Hot water recirculation pumps
/services/hot-water-recirculation/ - Water heater repair in Riverside
/service-areas/riverside/ - Water heater repair in Shelbyville
/service-areas/shelbyville/ - Water heater repair in Ogdenville
/service-areas/ogdenville/ - Water heater repair in North Haverbrook
/service-areas/north-haverbrook/ - Water heater repair in Capital City
/service-areas/capital-city/
Guides
- How old is your water heater, and how long do they last?
/guides/how-old-is-my-water-heater/ - How to flush (or drain) a water heater
/guides/how-to-flush-a-water-heater/ - Hard water: the signs, and whether you need a softener
/guides/hard-water/ - Tank, tankless or heat pump: which water heater, and what size?
/guides/tank-tankless-or-heat-pump/ - No hot water: what to check first
/guides/no-hot-water/
Blog, with sample posts
- Popping, rumbling, rotten eggs: what your water heater is telling you · Around the house
- The water heater brands we install, and why · Advice
- Heat pump water heater rebates, explained · Savings
Home page, section by section
- 1
Hero: Say what you do, where, and how to reach you, with a call button above the fold.
- 2
Services: Every service as a rounded tile with a photograph and its starting price, each linking to its own page.
- 3
Compare: The options side by side: what each costs, how long it lasts, and who it suits.
- 4
Checks: What to check before calling, numbered, so small problems don't need a visit.
- 5
Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
- 6
Service areas: The towns you serve, linking to a page for each area with real local detail.
- 7
Call to action: One closing line and the call button.
Written for plumbing
The sample business, Warmline Water Heaters, comes with services, trust points and answers you can edit rather than write from scratch.
Water heater replacementown page
A new tank water heater, most the same day, the old one hauled away.
Tankless water heatersown page
Tankless installs and conversions from a tank, sized to your house.
Heat pump water heatersown page
Hybrid heat pump water heaters, installed, with the rebate paperwork handled.
Water heater repairown page
No hot water, not enough, or strange noises: diagnosed and fixed, most the same day.
Water softenersown page
Softeners tested, sized and installed, so scale stops shortening your water heater's life.
Whole-house filtrationown page
Whole-house filters, reverse osmosis and well water treatment, after a water test.
Leaking water heatersown page
Leaking from the top, the valve or the bottom: what each means, and what it costs.
Tankless repair and maintenanceown page
Error codes, lukewarm water and yearly flushes for tankless heaters.
Expansion tanks and code upgradesown page
Thermal expansion tanks, drain pans, venting and the other things code asks for.
Hot water recirculationown page
Hot water at the tap in seconds, instead of a minute of running cold.
Water Heater theme FAQ
Is the water heater theme a block theme?
Yes. It is a child theme of Groundwork, built from core WordPress blocks and theme.json. Every page, header and footer can be edited in the block editor, with no page builder.
What pages does the water heater website template include?
31 pages: Home, Water heater services, Guides, How much does a water heater replacement cost?, About, Service areas, FAQ, Blog, Contact, Careers, Water heater replacement and installation, Tankless water heater installation, Heat pump water heaters, Water heater repair, Water softener installation, Whole-house water filtration, Water heater leaking, Tankless water heater repair and flushing, Expansion tanks and code upgrades, Hot water recirculation pumps, Water heater repair in Riverside, Water heater repair in Shelbyville, Water heater repair in Ogdenville, Water heater repair in North Haverbrook, Water heater repair in Capital City, How old is your water heater, and how long do they last?, How to flush (or drain) a water heater, Hard water: the signs, and whether you need a softener, Tank, tankless or heat pump: which water heater, and what size?, No hot water: what to check first, Privacy policy.
Does it add Plumber structured data?
Yes, with the free Groundwork Local plugin. It outputs Plumber structured data with your name, phone, address and service areas, plus FAQPage structured data from the FAQ sections on each page.
Can I change the colors and fonts?
Yes. Colors and fonts are theme.json presets, so you can change them site-wide in the Site Editor under Styles.
Does it include a contact form?
Yes. The free Groundwork Local plugin adds a contact form to the Contact page. Every message is saved under Leads in your WordPress dashboard and emailed to you, so a lead isn't lost if your host's email isn't set up.
Are the water heater reviews and stats real?
No. The kit ships clearly labeled sample reviews and numbers so the layout is complete. Replace them with real reviews before launch.
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