Listing agent · RealEstateAgent schema
Hollis & Serrano Home Selling WordPress theme
A complete listing agent website: 30 pages including 6 service pages, 5 location pages, 2 agent profiles, 4 guides, 3 homepage designs, a blog with 3 sample posts, a home value form and a contact form that keep every lead, copy written for listing agent, and the structured data search engines and AI assistants read.
The demo runs a real WordPress site in your browser. Nothing to install.
3 homepages, one kit
Pick the one that fits the business. Each is a full-page pattern you can switch to in the Site Editor, and each opens live in the demo.
What's it worth?default
The first screen is the home value form itself: what's your house worth, one address field at type size running across the photograph of a sold house, and the team's totals under it; then the sold sheet with its arithmetic shown, and every service as a room on a floor plan.
Open this homepage in the demo →
Sold
The record as the first screen: the homes sold and the share of asking set at display size on porcelain, the sales under them, a strip of the sold houses' photographs, then the form; the services as listing cards.
Open this homepage in the demo →
Week by week
The sale as the home: about eight weeks from the first walk-through to closing day, each week with what happens, who does it and the page that explains it, and the home value form at the end of the line as the first step.
Open this homepage in the demo →
What's included
Pages
- Home
/ - How we sell
/how-we-sell/ - Recently sold homes in Springfield
/sold/ - Homes for sale
/for-sale/ - Guides
/guides/ - What it costs to sell a house
/cost/ - Towns we sell in
/areas/ - Our agents
/agents/ - About us
/about/ - FAQ
/faq/ - Blog
/blog/ - Contact
/contact/ - Privacy policy
/privacy-policy/
Service, location and agent pages
- Home valuation in Springfield
/how-we-sell/home-valuation/ - Pricing your home
/how-we-sell/pricing-your-home/ - Preparing your house to sell
/how-we-sell/preparing-to-sell/ - Our marketing plan
/how-we-sell/marketing-plan/ - Private and coming-soon listings
/how-we-sell/private-and-coming-soon/ - Buying and selling at the same time
/how-we-sell/buying-and-selling/ - What’s my house worth in Riverton?
/areas/riverton/ - What’s my house worth in Millbrook?
/areas/millbrook/ - What’s my house worth in Oak Hill?
/areas/oak-hill/ - What’s my house worth in Cedar Falls?
/areas/cedar-falls/ - What’s my house worth in Westfield?
/areas/westfield/ - Claire Hollis, listing agent in Springfield
/agents/claire-hollis/ - Mateo Serrano, listing agent in Springfield
/agents/mateo-serrano/
Guides
- How to sell a house, step by step
/guides/how-to-sell-a-house/ - How long does it take to sell a house?
/guides/how-long-to-sell/ - Seller costs and your net sheet
/guides/seller-costs/ - Offers: escalation clauses, contingencies and appraisal gaps
/guides/offers/
Blog, with sample posts
- Why isn’t my house selling? · Selling
- Cash offer or list it? · Selling
- Selling in winter · Market notes
Home page, section by section
- 1
Hero: The first screen is the home value form: one address field at type size across the photograph, with the 12 sales' totals under it.
- 2
Sold sheet: 5 of the 12 sales as a ledger: street and town, list price, sold price, % of asking and days on market, with the totals worked out from the rows.
- 3
Services: The 6 services as the rooms of a floor plan, each room a link to its page.
- 4
Listings: Featured listings with photograph, price, beds, baths and square feet, and a place for an IDX plugin's search.
- 5
Process: 5 steps beside a photograph, each with its week.
- 6
Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
- 7
Guides index: Every guide, one line each, so the answer is one tap away.
- 8
Moment: One full-width photograph with a single line from the business on it.
- 9
Service areas: Every town as the seller's question (What’s my house worth in Springfield?), each linking to its page, with the sales there counted from the sheet.
- 10
Call to action: The closing line on the one dark band, with the home value form and the call.
Written for listing agent
The sample business, Hollis & Serrano Home Selling, comes with services, trust points and answers you can edit rather than write from scratch.
Home valuationown page
A walk-through, the sales we’d compare it to, and a number in writing.
Pricing your homeown page
Where to list it so the right buyers see it in week one.
Preparing to sellown page
What to fix, what to leave, and staging.
Our marketing planown page
Photographs, a floor plan, video and the first weekend, all in writing before you sign.
Private and coming soonown page
Your choices before it goes public.
Buying and selling at onceown page
Timing two moves so you only move once.
Hollis & Serrano Home Selling theme FAQ
Is the listing agent theme a block theme?
Yes. It is a child theme of Groundwork, built from core WordPress blocks and theme.json. Every page, header and footer can be edited in the block editor, with no page builder.
What pages does the listing agent website template include?
30 pages: Home, How we sell, Recently sold homes in Springfield, Homes for sale, Guides, What it costs to sell a house, Towns we sell in, Our agents, About us, FAQ, Blog, Contact, Home valuation in Springfield, Pricing your home, Preparing your house to sell, Our marketing plan, Private and coming-soon listings, Buying and selling at the same time, What’s my house worth in Riverton?, What’s my house worth in Millbrook?, What’s my house worth in Oak Hill?, What’s my house worth in Cedar Falls?, What’s my house worth in Westfield?, Claire Hollis, listing agent in Springfield, Mateo Serrano, listing agent in Springfield, How to sell a house, step by step, How long does it take to sell a house?, Seller costs and your net sheet, Offers: escalation clauses, contingencies and appraisal gaps, Privacy policy.
Does it add RealEstateAgent structured data?
Yes, with the free Groundwork Local plugin. It outputs RealEstateAgent structured data with your name, phone, address and service areas, plus FAQPage structured data from the FAQ sections on each page.
Can I change the colors and fonts?
Yes. Colors and fonts are theme.json presets, so you can change them site-wide in the Site Editor under Styles.
Does it include a contact form?
Yes, and a home value form. The free Groundwork Local plugin adds a contact form to the Contact page and a home value form to the valuation and town pages (with its first step, one address field, on the home). Every request is saved under Leads in your WordPress dashboard and emailed to you, so a lead isn't lost if your host's email isn't set up.
Does it include IDX or MLS search?
Not by itself. The kit ships featured listings you enter by hand (photograph, price, beds, baths, square feet and status) and a place on the For sale page where an IDX plugin's search goes. IDX needs your MLS's approval and a paid IDX vendor; no theme can include it.
Are the listing agent reviews and stats real?
No. The kit ships clearly labeled sample reviews and numbers so the layout is complete. Replace them with real reviews before launch.