Listing agent website guide

How to make a hollis & serrano home selling website

A hollis & serrano home selling website needs 13 core pages (Home, How we sell, Recently sold homes in Springfield, Homes for sale, Guides, What it costs to sell a house, Towns we sell in, Our agents, About us, FAQ, Blog, Contact, Privacy policy), a separate page for each main service, a click-to-call button on every screen, real reviews, and RealEstateAgent structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Hollis & Serrano Home Selling kit ships with.

1. The pages to build

Home /: Your pitch, proof and phone number, in the order people decide.
How we sell /how-we-sell/
Recently sold homes in Springfield /sold/
Homes for sale /for-sale/
Guides /guides/
What it costs to sell a house /cost/
Towns we sell in /areas/
Our agents /agents/
About us /about/: Who you are, your credentials and why people can trust you.
FAQ /faq/: Direct answers to the questions people ask before they call.
Blog /blog/
Contact /contact/: Phone, email, address, hours and a clear next step.
Privacy policy /privacy-policy/

2. Home page sections, in order

Hero: The first screen is the home value form: one address field at type size across the photograph, with the 12 sales' totals under it.
Sold sheet: 5 of the 12 sales as a ledger: street and town, list price, sold price, % of asking and days on market, with the totals worked out from the rows.
Services: The 6 services as the rooms of a floor plan, each room a link to its page.
Listings: Featured listings with photograph, price, beds, baths and square feet, and a place for an IDX plugin's search.
Process: 5 steps beside a photograph, each with its week.
Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
Guides index: Every guide, one line each, so the answer is one tap away.
Moment: One full-width photograph with a single line from the business on it.
Service areas: Every town as the seller's question (What’s my house worth in Springfield?), each linking to its page, with the sales there counted from the sheet.
Call to action: The closing line on the one dark band, with the home value form and the call.

3. Services that deserve their own page

People search for the specific job, not the trade. These are the hollis & serrano home selling services with the most search intent behind them:

Home valuation in Springfield
A walk-through, the sales we’d compare it to, and a number in writing.
Cover: A 45-minute walk-through: the kitchen, the roof, the basement, the light, the street; The recent sales we compared it to, each with its list price, sold price and days on market; A price range and the list price we’d recommend, in writing within two days; What we think the first two weeks would look like at that price.
Pricing your home
Where to list it so the right buyers see it in week one.
Cover: The recent sales nearest your house in size, age and street; What’s for sale now that a buyer will compare yours to; The price bands buyers search in, so the house shows up in theirs; A plan for week three if the showings are fewer than we expected.
Preparing your house to sell
What to fix, what to leave, and staging.
Cover: A walk-through and the three lists: fix it, leave it, disclose it; A staging consultation; rented furniture at cost if you want it; A pre-listing inspection, if the house is older than 30 years; The contractors we trust for small repairs, with their prices.
Our marketing plan
Photographs, a floor plan, video and the first weekend, all in writing before you sign.
Cover: Professional photographs, a measured floor plan and a short video; Live on the MLS on a Thursday, so it’s fresh for the weekend; An open house on the first Saturday and Sunday; Feedback from every showing, sent to you every Monday.
Private and coming-soon listings
Your choices before it goes public.
Cover: List it publicly: once a house is marketed to the public, it goes into the MLS within one business day; An office exclusive: filed with the MLS but not shared or marketed, shown only through our brokerage; Delayed marketing: filed with the MLS and shown to agents, kept off listing websites for the period your MLS allows, with your signed consent.
Buying and selling at the same time
Timing two moves so you only move once.
Cover: A timeline for both sales, set with your lender; Offers written with the dates you need: a rent-back, a longer closing, a contingent offer; One person, Anika, holding both calendars.

4. Trust signals to show early

A written price
Within two days of the walk-through, with the sales behind it
2.5%, at closing
From the proceeds, nothing before
120 days
And a 30-day exit if there’s no offer
Since 2011
Selling houses in Springfield and four towns around it

6. Local SEO checklist

Add RealEstateAgent structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
Give each high-value service its own page, with the phrase people search for as the H1.
Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
Put a click-to-call button in the header and repeat it after every major section.
Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
Show real reviews and link to your Google Business Profile; ask happy customers for reviews regularly.
Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.

Start from a hollis & serrano home selling site that already has all of this

The Groundwork Hollis & Serrano Home Selling kit includes every page and section above. Open the live demo and click around.

Open the live demo See the hollis & serrano home selling theme