Local real estate agent · RealEstateAgent schema
Kestrel & Holt WordPress theme
A complete local real estate agent website: 29 pages including 6 service pages, 5 location pages, 2 agent profiles, 3 guides, 3 homepage designs, a blog with 3 sample posts, a home value form and a contact form that keep every lead, copy written for local real estate agent, and the structured data search engines and AI assistants read.
The demo runs a real WordPress site in your browser. Nothing to install.
3 homepages, one kit
Pick the one that fits the business. Each is a full-page pattern you can switch to in the Site Editor, and each opens live in the demo.
The mapdefault
The town's walking map: the porch-street photograph beside the h1, a drawn map of Springfield with its five neighborhoods as links, and the call; then buying, selling or both as one sentence, and every neighborhood with its median and its sales.
Open this homepage in the demo →
The sentence
The question as the home: “I'm buying, selling, or doing both” set large on sand, each phrase a link with its pages under it, then one wide photograph of the street; the map moves to the neighborhoods page.
Open this homepage in the demo →
The neighborhoods
The neighborhoods as the home: the h1 and the call, then every neighborhood as a large row with its photograph, its median and its sales, for agents who don't want a drawn map.
Open this homepage in the demo →
What's included
Pages
- Home
/ - How we help
/how-we-help/ - Springfield neighborhoods
/neighborhoods/ - Homes for sale in Springfield
/for-sale/ - Recently sold in Springfield
/sold/ - Guides
/guides/ - Our agents
/agents/ - About us
/about/ - What a real estate agent costs
/cost/ - FAQ
/faq/ - Blog
/blog/ - Contact
/contact/ - Privacy policy
/privacy-policy/
Service, location and agent pages
- Buying a home in Springfield
/how-we-help/buying-a-home/ - Selling your home in Springfield
/how-we-help/selling-your-home/ - First-time home buyers in Springfield
/how-we-help/first-time-buyers/ - Condos and townhouses in Springfield
/how-we-help/condos-and-townhouses/ - Buying new construction in Springfield
/how-we-help/new-construction/ - Buying and selling a house at the same time
/how-we-help/buying-and-selling-at-once/ - Homes in Mill Hollow, Springfield
/neighborhoods/mill-hollow/ - Homes in Larchmont, Springfield
/neighborhoods/larchmont/ - Homes in Fairmount, Springfield
/neighborhoods/fairmount/ - Homes in Hawthorn, Springfield
/neighborhoods/hawthorn/ - Homes in Brookside, Springfield
/neighborhoods/brookside/ - Tessa Kestrel, real estate agent in Springfield
/agents/tessa-kestrel/ - Owen Holt, real estate agent in Springfield
/agents/owen-holt/
Guides
- Buying a house in Springfield, step by step
/guides/buying-a-house-step-by-step/ - Closing costs and the down payment
/guides/closing-costs-and-the-down-payment/ - Condo, townhouse or house?
/guides/condo-townhouse-or-house/
Blog, with sample posts
- Is it a good time to buy in Springfield? · The market
- What we look for at a first showing · Buying
- The Springfield market this season · The market
Home page, section by section
- 1
Hero: The porch-street photograph beside the h1 and a drawn map of the town with its 5 neighborhoods as links.
- 2
Services: Buying, selling or both as one sentence, each phrase a link, with its 6 service pages under it.
- 3
Neighborhood index: 5 neighborhoods with a sample median price and homes sold this year and one line each, each linking to its page.
- 4
Listings: Featured listings with photograph, price, beds, baths and square feet, and a place for an IDX plugin's search.
- 5
Team: The people customers will meet, with credentials.
- 6
Sold sheet: 4 of the 6 sales as a ledger: street and town, list price, sold price, % of asking and days on market, with the totals worked out from the rows.
- 7
Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
- 8
Call to action: One closing line on a sand card, the call, and a quieter second link.
Written for local real estate agent
The sample business, Kestrel & Holt, comes with services, trust points and answers you can edit rather than write from scratch.
Buying a homeown page
Showings, the offer, the inspection and the keys.
Selling your homeown page
The price, the preparation, the photographs and the offers.
First-time buyersown page
The first conversation, the cash you need, and starter homes.
Condos and townhousesown page
Larchmont’s condos and Hawthorn’s townhouses.
New constructionown page
Hawthorn’s new streets, with someone on your side.
Buying and selling at onceown page
Selling one house and buying the next, in the right order.
Kestrel & Holt theme FAQ
Is the local real estate agent theme a block theme?
Yes. It is a child theme of Groundwork, built from core WordPress blocks and theme.json. Every page, header and footer can be edited in the block editor, with no page builder.
What pages does the local real estate agent website template include?
29 pages: Home, How we help, Springfield neighborhoods, Homes for sale in Springfield, Recently sold in Springfield, Guides, Our agents, About us, What a real estate agent costs, FAQ, Blog, Contact, Buying a home in Springfield, Selling your home in Springfield, First-time home buyers in Springfield, Condos and townhouses in Springfield, Buying new construction in Springfield, Buying and selling a house at the same time, Homes in Mill Hollow, Springfield, Homes in Larchmont, Springfield, Homes in Fairmount, Springfield, Homes in Hawthorn, Springfield, Homes in Brookside, Springfield, Tessa Kestrel, real estate agent in Springfield, Owen Holt, real estate agent in Springfield, Buying a house in Springfield, step by step, Closing costs and the down payment, Condo, townhouse or house?, Privacy policy.
Does it add RealEstateAgent structured data?
Yes, with the free Groundwork Local plugin. It outputs RealEstateAgent structured data with your name, phone, address and service areas, plus FAQPage structured data from the FAQ sections on each page.
Can I change the colors and fonts?
Yes. Colors and fonts are theme.json presets, so you can change them site-wide in the Site Editor under Styles.
Does it include a contact form?
Yes, and a home value form. The free Groundwork Local plugin adds a contact form to the Contact page and a home value form to the valuation and town pages (with its first step, one address field, on the home). Every request is saved under Leads in your WordPress dashboard and emailed to you, so a lead isn't lost if your host's email isn't set up.
Does it include IDX or MLS search?
Not by itself. The kit ships featured listings you enter by hand (photograph, price, beds, baths, square feet and status) and a place on the For sale page where an IDX plugin's search goes. IDX needs your MLS's approval and a paid IDX vendor; no theme can include it.
Are the local real estate agent reviews and stats real?
No. The kit ships clearly labeled sample reviews and numbers so the layout is complete. Replace them with real reviews before launch.
