Luxury real estate agent website guide

How to make a larkin & ward website

A larkin & ward website needs 14 core pages (Home, The portfolio, What we sell, Sold estates, Guides, What it costs to sell a luxury home, Where we sell, The team, About the office, Request a private valuation, FAQ, Journal, Inquire, Privacy policy), a separate page for each main service, a click-to-call button on every screen, real reviews, and RealEstateAgent structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Larkin & Ward kit ships with.

1. The pages to build

• Home /: Your pitch, proof and phone number, in the order people decide.
• The portfolio /portfolio/
• What we sell /what-we-sell/
• Sold estates /sold/
• Guides /guides/
• What it costs to sell a luxury home /cost/
• Where we sell /areas/
• The team /team/
• About the office /about/: Who you are, your credentials and why people can trust you.
• Request a private valuation /private-valuation/
• FAQ /faq/: Direct answers to the questions people ask before they call.
• Journal /blog/
• Inquire /contact/: Phone, email, address, hours and a clear next step.
• Privacy policy /privacy-policy/

2. Home page sections, in order

1. Hero: One property per screen: the photograph across most of the page and its caption beside it like a wall label, with the price or Price on request.
2. Portfolio plates: 3 of the 8 portfolio properties as captioned plates, each with its name, town, size and price or Price on request.
3. Services: The 7 kinds of property set large, each with one line and its count in the portfolio, each linking to its page.
4. Moment: One full-width photograph with a single line from the business on it.
5. Sold sheet: 4 of the 4 sales as a ledger: street and town, list price, sold price, % of asking and days on market, with the totals worked out from the rows.
6. Team: The people customers will meet, with credentials.
7. Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
8. Call to action: One closing line at display size, the call, and a quieter second link.

3. Services that deserve their own page

People search for the specific job, not the trade. These are the larkin & ward services with the most search intent behind them:

• Estates for sale in Springfield

  Stone and brick houses on land, from 1900 to 1940.

  Cover: The land is half the price: acreage, frontage and what can be built move the value as much as the house; Stone houses age well, their systems don't: every estate we list has a full inspection first; What it costs to keep, written down: heating, grounds, insurance and the roof fund.

• Lakefront and waterfront estates

  Lake Mira, the river, docks and boathouses.

  Cover: Frontage and the water's depth at the dock; The rules on docks, boathouses and shoreline work; Septic, wells and what the lake association allows.

• Penthouses and luxury condominiums

  The top floors of six buildings downtown.

  Cover: The building's reserves, fees and the work coming up; What the association allows: rentals, pets, renovations; Parking, storage and the private terrace.

• Equestrian and horse property

  Barns, paddocks, arenas and the land around them.

  Cover: The land: acres, soil, drainage and water; The buildings: barn, stalls, arena, hay storage; Zoning, trail access and the neighbors' land.

• Vineyard estates

  Houses with vines, and what a working vineyard needs.

  Cover: The vines: age, varieties, yields and who tends them; The licenses, if there's a winery; The house, the land and the view.

• Golf course and gated community homes

  Two clubs and three gated roads.

  Cover: Club membership: what comes with the house, and what doesn't; The association's rules and fees; Privacy, the view and the fairway's edge.

• Historic and architectural homes

  Georgian to mid-century, and the rules that come with them.

  Cover: The architect, the drawings and what's original; Historic district rules and easements, where they apply; What has been restored, and what will need to be.

• Our marketing: the film and the book

  A film, a printed book and a private launch, for every listing.

  Cover: A short film, shot at the right hour and season; Photographs at dusk and daylight, and a measured plan; A printed book of the house, hand-delivered to the buyers we know; A private launch first; the public one if you want it.

• Private and coming-soon sales

  Your choices before a house goes public.

  Cover: List it publicly: once a house is marketed to the public, it goes into the MLS within one business day; An office exclusive: filed with the MLS but not shared or marketed, shown only through our office; Delayed marketing: filed and shown to agents, kept off listing websites for the period your MLS allows, with your signed consent.

• Moving here from somewhere else

  For buyers moving here from somewhere else.

  Cover: Before: a call, then films of eight to ten houses, some not yet public; Trip one: two days, five houses, the towns at different hours; Between: a second walk-through by live video, and the offer with your dates; Trip two: the final walk-through and the keys.

4. Trust signals to show early

• Since 2008
  On Market Square, above the old bank
• $1.5 million
  The floor for the houses we list
• Filmed and printed
  Every listing, by Noor
• By appointment
  Seven days, at the office or the house

5. Questions your site should answer

• What do you charge?
• Do you take listings below $1.5 million?
• Do you sell new construction?
• Would an auction be better?
• What is a jumbo loan?
• Do you show houses to buyers without proof of funds?

6. Local SEO checklist

• ✓Add RealEstateAgent structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
• ✓Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
• ✓Give each high-value service its own page, with the phrase people search for as the H1.
• ✓Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
• ✓Put a click-to-call button in the header and repeat it after every major section.
• ✓Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
• ✓Show real reviews and link to your Google Business Profile; ask happy customers for reviews regularly.
• ✓Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.