Hair salon website guide

How to make a hair salon website

A hair salon website needs 6 core pages (Home, Services, Pricing, Stylists, About, Contact), a separate page for each main service, a click-to-call button on every screen, real reviews, and HairSalon structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Hair Salon kit ships with.

1. The pages to build

• Home /: Your pitch, proof and phone number, in the order people decide.
• Services /services/: Every service in one place, each linking to its own page.
• Pricing /pricing/
• Stylists /stylists/
• About /about/: Who you are, your credentials and why people can trust you.
• Contact /contact/: Phone, email, address, hours and a clear next step.

2. Home page sections, in order

1. Hero: Say what you do, where, and how to reach you, with a call button above the fold.
2. Trust bar: Licenses, reviews, guarantees and response times, the reasons to trust you in one glance.
3. Services: Every service with a short description, each linking to its own page.
4. Pricing: Clear starting prices or packages.
5. Why us: What makes you different, in three concrete reasons.
6. Team: The people customers will meet, with credentials.
7. Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
8. Offer: A specific offer or guarantee that gives people a reason to act now.
9. FAQ: Direct answers to the questions people ask before they call.
10. Call to action: A closing call to action with the phone number and a second option.

3. Services that deserve their own page

People search for the specific job, not the trade. These are the hair salon services with the most search intent behind them:

• Balayage and highlights

  Hand-painted, low-maintenance dimension that grows out softly.

  Cover: Consultation and strand test; Hand-painted lightening; Toner or gloss; Bond-building treatment; Blowout and styling.

4. Trust signals to show early

• 4.9 ★
  Average client rating
• Free
  Color and extension consultations
• All textures
  Curly and textured hair specialists
• Cruelty-free
  Clean professional products

5. Questions your site should answer

• Do you offer consultations?
• What is your cancellation policy?
• Do you cut curly or textured hair?
• How do I book?

6. Local SEO checklist

• ✓Add HairSalon structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
• ✓Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
• ✓Give each high-value service its own page, with the phrase people search for as the H1.
• ✓Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
• ✓Put a click-to-call button in the header and repeat it after every major section.
• ✓Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
• ✓Show real reviews and link to your Google Business Profile; ask happy customers for reviews regularly.
• ✓Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.