Counseling and therapy practice website guide

How to make a therapist website

A therapist website needs 6 core pages (Home, Services, Our Therapists, Fees and Insurance, About, Contact), a separate page for each main service, a click-to-call button on every screen, clear credentials and fees, and MedicalBusiness structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Therapist kit ships with.

1. The pages to build

• Home /: Your pitch, proof and phone number, in the order people decide.
• Services /services/: Every service in one place, each linking to its own page.
• Our Therapists /therapists/
• Fees and Insurance /fees/
• About /about/: Who you are, your credentials and why people can trust you.
• Contact /contact/: Phone, email, address, hours and a clear next step.

2. Home page sections, in order

1. Hero: Say what you do, where, and how to reach you, with a call button above the fold.
2. Trust bar: Licenses, reviews, guarantees and response times, the reasons to trust you in one glance.
3. Services: Every service with a short description, each linking to its own page.
4. Why us: What makes you different, in three concrete reasons.
5. Process: What happens after someone calls, so the first step feels easy.
6. Team: The people customers will meet, with credentials.
7. Pricing: Clear starting prices or packages.
8. FAQ: Direct answers to the questions people ask before they call.
9. Call to action: A closing call to action with the phone number and a second option.

3. Services that deserve their own page

People search for the specific job, not the trade. These are the therapist services with the most search intent behind them:

• Anxiety therapy

  Evidence-based treatment for worry, panic, social anxiety and overthinking.

  Cover: An initial assessment of what you are experiencing; Cognitive behavioral therapy (CBT) and acceptance and commitment therapy (ACT); Practical skills for panic, worry and avoidance; Weekly or every-other-week sessions, in person or online.

• Couples counseling

  Better communication, rebuilt trust and a clearer path forward together.

  Cover: Joint and individual sessions as needed; Gottman-informed and emotionally focused approaches; Communication and conflict tools you practice at home; Support through infidelity, transitions and parenting stress.

4. Trust signals to show early

• Licensed
  LPC, LMFT and LCSW clinicians
• Free consult
  15-minute call to find the right fit
• Telehealth
  Secure video sessions statewide
• Evenings
  Appointments until 8pm

5. Questions your site should answer

• Do you take insurance?
• How much does a session cost?
• Is therapy confidential?
• Do you offer online therapy?
• What if I am in crisis?

6. Local SEO checklist

• ✓Add MedicalBusiness structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
• ✓Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
• ✓Give each high-value service its own page, with the phrase people search for as the H1.
• ✓Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
• ✓Put a click-to-call button in the header and repeat it after every major section.
• ✓Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
• ✓Check your professional ethics code before showing client testimonials; many therapist codes restrict them.
• ✓Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.