Roofing website guide

How to make a roofing website

A roofing website needs 6 core pages (Home, Services, About, Service Areas, FAQ, Contact), a separate page for each main service, a click-to-call button on every screen, real reviews, and RoofingContractor structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Roofing kit ships with.

1. The pages to build

• Home /: Your pitch, proof and phone number, in the order people decide.
• Services /services/: Every service in one place, each linking to its own page.
• About /about/: Who you are, your credentials and why people can trust you.
• Service Areas /service-areas/: The towns you serve, with a page for each area where you have real local detail.
• FAQ /faq/: Direct answers to the questions people ask before they call.
• Contact /contact/: Phone, email, address, hours and a clear next step.

2. Home page sections, in order

1. Hero: Say what you do, where, and how to reach you, with a call button above the fold.
2. Trust bar: Licenses, reviews, guarantees and response times, the reasons to trust you in one glance.
3. Services: Every service with a short description, each linking to its own page.
4. Why us: What makes you different, in three concrete reasons.
5. Process: What happens after someone calls, so the first step feels easy.
6. Offer: A specific offer or guarantee that gives people a reason to act now.
7. Stats: A few numbers that prove experience and reliability.
8. Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
9. Service areas: The towns you serve, linking to a page for each area with real local detail.
10. FAQ: Direct answers to the questions people ask before they call.
11. Call to action: A closing call to action with the phone number and a second option.

3. Services that deserve their own page

People search for the specific job, not the trade. These are the roofing services with the most search intent behind them:

• Roof replacement

  Complete tear-off and replacement with architectural shingles, metal or flat roofing systems.

  Cover: Full tear-off down to the deck; Decking repair where needed; Ice and water shield, underlayment and ventilation; Installation by our own certified crews; Magnetic nail sweep and full clean-up; Manufacturer and workmanship warranties.

• Roof repair

  Leaks, missing shingles and flashing problems fixed before they damage your home.

  Cover: Leak source investigation; Shingle and flashing repair; Pipe boot and vent replacement; Photo report of the repair.

• Storm damage roof repair

  Hail and wind damage inspections, documentation and help working with your insurance company.

  Cover: Free storm damage inspection; Photo documentation for your insurer; Meeting with the insurance adjuster; Emergency tarping to prevent further damage.

4. Trust signals to show early

• Free
  Roof inspections and estimates
• Certified
  Manufacturer-certified installers
• In-house
  Our own crews, no subcontractors
• Warranty
  Workmanship guarantee in writing

5. Questions your site should answer

• How much does a new roof cost?
• How long does a shingle roof last?
• Do you help with insurance claims?
• Are you licensed and insured?

6. Local SEO checklist

• ✓Add RoofingContractor structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
• ✓Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
• ✓Give each high-value service its own page, with the phrase people search for as the H1.
• ✓Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
• ✓Put a click-to-call button in the header and repeat it after every major section.
• ✓Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
• ✓Show real reviews and link to your Google Business Profile; ask happy customers for reviews regularly.
• ✓Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.