Land broker website guide

How to make a ridgeline land & farm website

A ridgeline land & farm website needs 13 core pages (Home, Land for sale, Land kinds, What’s my land worth?, Guides, What it costs to sell land, Where we sell, The office, About the office, FAQ, Journal, Contact, Privacy policy), a separate page for each main service, a click-to-call button on every screen, real reviews, and RealEstateAgent structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Ridgeline Land & Farm kit ships with.

1. The pages to build

• Home /: Your pitch, proof and phone number, in the order people decide.
• Land for sale /land-for-sale/
• Land kinds /land/
• What’s my land worth? /whats-my-land-worth/
• Guides /guides/
• What it costs to sell land /cost/
• Where we sell /areas/
• The office /team/
• About the office /about/: Who you are, your credentials and why people can trust you.
• FAQ /faq/: Direct answers to the questions people ask before they call.
• Journal /blog/
• Contact /contact/: Phone, email, address, hours and a clear next step.
• Privacy policy /privacy-policy/

2. Home page sections, in order

1. Hero: The valley in one panoramic photograph, with the cover listing's plat card set over its foot: the acres, the frontage, the water, the zoning and the price per acre.
2. Portfolio plates: 3 of the 7 portfolio properties as captioned plates, each with its name, town, size and price or Price on request.
3. Services: The 6 land kinds as photographs sized by the acres listed of each kind (1,684 acres across 7 listings), each linking to its page.
4. Guides index: Every guide, one line each, so the answer is one tap away.
5. Stats: A few numbers that prove experience and reliability.
6. Feature: One question people search, answered beside a photograph, with the two answers side by side.
7. Team: The people customers will meet, with credentials.
8. Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
9. Call to action: One closing line at display size, the call, and a quieter second link.

3. Services that deserve their own page

People search for the specific job, not the trade. These are the ridgeline land & farm services with the most search intent behind them:

• Farms and farmland for sale

  Row-crop and pasture ground, by the acre and its soils.

  Cover: The soils: the classes, from the county soil survey; The yields: the last three years, from the operator; The leases: who farms it now, and until when; The water: wells, irrigation and drainage tile; The access: road frontage and any easement across it.

• Ranches for sale

  Cattle and hay ground, fenced and watered.

  Cover: The fences: wire, posts and what the cattle have tested; The water: ponds, springs and creeks, and who else draws on them; The hay: acres cut, tons a year and the barn that holds them; The access: road frontage, gates, and any easement across the land; The carrying capacity: head per acre, from the last three years.

• Timberland for sale

  Pine and hardwood, cruised and mapped.

  Cover: What is standing: the species, the volume and the age of each stand; What it is worth: the stumpage value at today’s prices; When it can be cut: the next thinning or the final harvest; What the land is worth without the timber; The roads and the landings a logger would need.

• Hunting and recreational land for sale

  Creek bottoms, ridges and ponds, with the access in writing.

  Cover: The access: frontage, or a recorded easement, never a handshake; The flood map: how much of it is in the floodplain; The lines: the survey, and where the neighbours’ fences really are; The timber: what is standing, and whether it can be cut; The rules: the county’s on camps, cabins and campers.

• Homes on acreage for sale

  Farmhouses and country houses with land.

  Cover: The well: a water test, and the flow; The septic: its age, its size and when it was last pumped; The house: a full inspection before it lists; The barns and outbuildings: sound, or a cost; The land: the survey, the frontage and any easement.

• Lots and raw land for sale

  Building lots and raw acres, perc-tested where it matters.

  Cover: The perc test: passed, and for how many bedrooms; The well: a sited location, or a neighbour’s depth; The power: at the road, or how far away; The zoning: what you can build, and how close to the lines; The access: frontage on a public road.

• Selling land

  Priced by the acre, shown by people who have walked it.

  Cover: A walk of the land with you, and the price per acre with the sales behind it; The papers first: the survey, the deed, any easement, the soils and the water; The listing: the plat card, the photographs and the outline on every listing; Buyers who are ready: proof of funds or a land loan approval before a showing; An auction, where it would bring more.

• Land auctions

  When an auction brings more than a listing.

  Cover: The land walked and priced, and whether an auction would beat a listing; The tracts: how to divide it so buyers can bid on the parts they want; Thirty to sixty days of marketing to the buyers who farm, ranch and hunt here; The auction itself: on the land, online, or both; Closing in thirty days.

4. Trust signals to show early

• Since 1994
  On Main Street, in the old feed store
• 1,684 acres
  Listed now (sample)
• Price per acre
  On every listing
• A forester
  On every timber tract

5. Questions your site should answer

• What do you charge to sell land?
• Do the mineral rights convey?
• Can I do a 1031 exchange into land?
• Will you show land to buyers without proof of funds?
• How many acres do I need for a horse?
• Do you sell land by owner financing?

6. Local SEO checklist

• ✓Add RealEstateAgent structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
• ✓Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
• ✓Give each high-value service its own page, with the phrase people search for as the H1.
• ✓Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
• ✓Put a click-to-call button in the header and repeat it after every major section.
• ✓Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
• ✓Show real reviews and link to your Google Business Profile; ask happy customers for reviews regularly.
• ✓Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.