Pest control website guide

How to make a pest control website

A pest control website needs 7 core pages (Home, Services, Plans, About, Service Areas, FAQ, Contact), a separate page for each main service, a click-to-call button on every screen, real reviews, and HomeAndConstructionBusiness structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Pest Control kit ships with.

1. The pages to build

• Home /: Your pitch, proof and phone number, in the order people decide.
• Services /services/: Every service in one place, each linking to its own page.
• Plans /plans/
• About /about/: Who you are, your credentials and why people can trust you.
• Service Areas /service-areas/: The towns you serve, with a page for each area where you have real local detail.
• FAQ /faq/: Direct answers to the questions people ask before they call.
• Contact /contact/: Phone, email, address, hours and a clear next step.

2. Home page sections, in order

1. Hero: Say what you do, where, and how to reach you, with a call button above the fold.
2. Trust bar: Licenses, reviews, guarantees and response times, the reasons to trust you in one glance.
3. Services: Every service with a short description, each linking to its own page.
4. Why us: What makes you different, in three concrete reasons.
5. Pricing: Clear starting prices or packages.
6. Process: What happens after someone calls, so the first step feels easy.
7. Stats: A few numbers that prove experience and reliability.
8. Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
9. Service areas: The towns you serve, linking to a page for each area with real local detail.
10. FAQ: Direct answers to the questions people ask before they call.
11. Call to action: A closing call to action with the phone number and a second option.

3. Services that deserve their own page

People search for the specific job, not the trade. These are the pest control services with the most search intent behind them:

• Mouse and rat control

  Mice and rats removed with trapping and bait stations, plus exclusion work to seal how they get in.

  Cover: Full inspection of the attic, basement, crawl space and exterior; Trapping and tamper-resistant bait stations placed out of reach of kids and pets; Exclusion: sealing gaps around pipes, vents, garage doors and foundation; Follow-up visits to check traps and monitor activity; Advice on food storage and clutter that attract rodents.

• Termite inspection and treatment

  Inspections, liquid treatments and bait systems for subterranean termites, plus real estate inspection reports.

  Cover: Interior and exterior inspection, including the crawl space or basement; Moisture and wood-to-soil contact assessment; Liquid soil treatment or in-ground bait station system; Annual re-inspection and renewal options; Wood-destroying insect reports for home sales.

• Ant control and carpenter ants

  Carpenter ants, odorous house ants and pavement ants treated at the colony, not just the trail.

  Cover: Species identification; Nest location, indoors and out; Gel baits and targeted non-repellent treatments; Exterior perimeter treatment; Moisture and wood damage check for carpenter ants.

4. Trust signals to show early

• Licensed
  State-certified applicators
• Next-day
  Inspections usually available
• Free
  Re-treatments between plan visits
• Pet-aware
  Treatment plans for homes with kids and pets

5. Questions your site should answer

• Are your treatments safe for kids and pets?
• Do I need to leave the house during treatment?
• How much does pest control cost?
• Do I need a monthly plan?
• Are your technicians licensed?

6. Local SEO checklist

• ✓Add HomeAndConstructionBusiness structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
• ✓Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
• ✓Give each high-value service its own page, with the phrase people search for as the H1.
• ✓Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
• ✓Put a click-to-call button in the header and repeat it after every major section.
• ✓Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
• ✓Show real reviews and link to your Google Business Profile; ask happy customers for reviews regularly.
• ✓Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.