Dental practice website guide

How to make a dentist website

A dentist website needs 6 core pages (Home, Services, New Patients, About, Reviews, Contact), a separate page for each main service, a click-to-call button on every screen, real reviews, and Dentist structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Dentist kit ships with.

1. The pages to build

• Home /: Your pitch, proof and phone number, in the order people decide.
• Services /services/: Every service in one place, each linking to its own page.
• New Patients /new-patients/
• About /about/: Who you are, your credentials and why people can trust you.
• Reviews /reviews/: Reviews from real customers.
• Contact /contact/: Phone, email, address, hours and a clear next step.

2. Home page sections, in order

1. Hero: Say what you do, where, and how to reach you, with a call button above the fold.
2. Trust bar: Licenses, reviews, guarantees and response times, the reasons to trust you in one glance.
3. Services: Every service with a short description, each linking to its own page.
4. Why us: What makes you different, in three concrete reasons.
5. Process: What happens after someone calls, so the first step feels easy.
6. Offer: A specific offer or guarantee that gives people a reason to act now.
7. Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
8. FAQ: Direct answers to the questions people ask before they call.
9. Service areas: The towns you serve, linking to a page for each area with real local detail.
10. Call to action: A closing call to action with the phone number and a second option.

3. Services that deserve their own page

People search for the specific job, not the trade. These are the dentist services with the most search intent behind them:

• Dental implants

  Permanent, natural-looking replacements for missing teeth, from single implants to full arches.

  Cover: Consultation, exam and 3D imaging; A written treatment plan with the full cost; Implant placement, healing check-ins and the final crown; Options for single teeth, bridges and full-arch replacement; Financing plans for larger treatment.

• Invisalign and clear aligners

  Straighter teeth without metal braces, with virtual check-ins between visits.

  Cover: Digital scan instead of messy impressions; A preview of the planned tooth movement; Custom aligner trays and progress check-ins; Retainers to keep your new smile in place.

• Emergency dentist

  Same-day appointments for toothaches, broken teeth and swelling.

  Cover: Same-day emergency appointments; Pain relief and infection control; Repair of broken or chipped teeth; Treatment for knocked-out teeth; A clear plan and cost for any follow-up care.

4. Trust signals to show early

• 4.9 ★
  Average patient rating
• PPO
  Most insurance plans accepted
• Same-week
  New patient appointments
• Comfort
  Sedation and gentle care options

5. Questions your site should answer

• Do you accept my dental insurance?
• Are you accepting new patients?
• What if I am nervous about the dentist?
• Do you offer payment plans?
• What should I do in a dental emergency?

6. Local SEO checklist

• ✓Add Dentist structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
• ✓Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
• ✓Give each high-value service its own page, with the phrase people search for as the H1.
• ✓Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
• ✓Put a click-to-call button in the header and repeat it after every major section.
• ✓Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
• ✓Show real reviews and link to your Google Business Profile; ask happy customers for reviews regularly.
• ✓Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.