General contracting and construction website guide

How to make a construction website

A construction website needs 6 core pages (Home, Services, About, Service Areas, FAQ, Contact), a separate page for each main service, a click-to-call button on every screen, real reviews, and GeneralContractor structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Construction kit ships with.

1. The pages to build

• Home /: Your pitch, proof and phone number, in the order people decide.
• Services /services/: Every service in one place, each linking to its own page.
• About /about/: Who you are, your credentials and why people can trust you.
• Service Areas /service-areas/: The towns you serve, with a page for each area where you have real local detail.
• FAQ /faq/: Direct answers to the questions people ask before they call.
• Contact /contact/: Phone, email, address, hours and a clear next step.

2. Home page sections, in order

1. Hero: Say what you do, where, and how to reach you, with a call button above the fold.
2. Trust bar: Licenses, reviews, guarantees and response times, the reasons to trust you in one glance.
3. Services: Every service with a short description, each linking to its own page.
4. Why us: What makes you different, in three concrete reasons.
5. Process: What happens after someone calls, so the first step feels easy.
6. Stats: A few numbers that prove experience and reliability.
7. Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
8. FAQ: Direct answers to the questions people ask before they call.
9. Offer: A specific offer or guarantee that gives people a reason to act now.
10. Call to action: A closing call to action with the phone number and a second option.

3. Services that deserve their own page

People search for the specific job, not the trade. These are the construction services with the most search intent behind them:

• Home additions

  Second stories, primary suites and bump-outs designed to look like they were always there.

  Cover: Design and engineering coordination; Permits and inspections; Foundation, framing, roofing and exterior; Electrical, plumbing and HVAC tie-ins; Interior finishes and final walkthrough.

• Kitchen and bathroom remodeling

  Full remodels with cabinetry, tile and fixtures, finished to a high standard.

  Cover: Layout planning and 3D design coordination; Demolition and structural changes; Plumbing and electrical updates; Cabinets, counters, tile and fixtures; Daily clean-up and dust control.

4. Trust signals to show early

• Licensed
  General contractor, bonded and insured
• Fixed-price
  Detailed bids, no surprise change orders
• On schedule
  Weekly updates and clear milestones
• Warranty
  Written workmanship warranty

5. Questions your site should answer

• How much does a remodel or addition cost?
• Do you handle permits?
• How do change orders work?
• Are you licensed, bonded and insured?

6. Local SEO checklist

• ✓Add GeneralContractor structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
• ✓Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
• ✓Give each high-value service its own page, with the phrase people search for as the H1.
• ✓Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
• ✓Put a click-to-call button in the header and repeat it after every major section.
• ✓Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
• ✓Show real reviews and link to your Google Business Profile; ask happy customers for reviews regularly.
• ✓Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.