Accounting and tax website guide

How to make a accountant website

A accountant website needs 6 core pages (Home, Services, Fees, About, FAQ, Contact), a separate page for each main service, a click-to-call button on every screen, real reviews, and AccountingService structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Accountant kit ships with.

1. The pages to build

• Home /: Your pitch, proof and phone number, in the order people decide.
• Services /services/: Every service in one place, each linking to its own page.
• Fees /fees/
• About /about/: Who you are, your credentials and why people can trust you.
• FAQ /faq/: Direct answers to the questions people ask before they call.
• Contact /contact/: Phone, email, address, hours and a clear next step.

2. Home page sections, in order

1. Hero: Say what you do, where, and how to reach you, with a call button above the fold.
2. Trust bar: Licenses, reviews, guarantees and response times, the reasons to trust you in one glance.
3. Services: Every service with a short description, each linking to its own page.
4. Why us: What makes you different, in three concrete reasons.
5. Pricing: Clear starting prices or packages.
6. Process: What happens after someone calls, so the first step feels easy.
7. Team: The people customers will meet, with credentials.
8. Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
9. FAQ: Direct answers to the questions people ask before they call.
10. Call to action: A closing call to action with the phone number and a second option.

3. Services that deserve their own page

People search for the specific job, not the trade. These are the accountant services with the most search intent behind them:

• Individual tax preparation

  Federal and state returns for employees, retirees, investors, landlords and families.

  Cover: Federal and state income tax returns; Review of prior-year return and new life changes; Rental property, investment and self-employment schedules; Electronic filing and direct deposit setup; Answers to IRS or state letters about the returns we prepared.

• Small business bookkeeping

  Monthly reconciliations, clean financial statements and books that are ready for tax time.

  Cover: Monthly bank and credit card reconciliations; Transaction categorization in QuickBooks Online or Xero; Monthly profit and loss statement and balance sheet; Accounts payable and receivable tracking; Year-end books ready for your tax return.

• Business tax preparation

  Returns for sole proprietors, LLCs, S corporations, partnerships and C corporations.

  Cover: Schedule C, Form 1065, 1120-S and 1120 returns; K-1s for partners and shareholders; State business and franchise tax filings; Depreciation schedules for equipment and property; Year-end review of entity choice and estimated payments.

4. Trust signals to show early

• CPA
  Licensed CPA firm
• Fixed fees
  Agreed before work starts
• Secure
  Encrypted client portal
• Year-round
  Answers outside tax season

5. Questions your site should answer

• How much does tax preparation cost?
• What is the difference between a CPA and a tax preparer?
• Can we work together entirely online?
• How long does it take to get my return done?
• Do you help with IRS notices?

6. Local SEO checklist

• ✓Add AccountingService structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
• ✓Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
• ✓Give each high-value service its own page, with the phrase people search for as the H1.
• ✓Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
• ✓Put a click-to-call button in the header and repeat it after every major section.
• ✓Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
• ✓Show real reviews and link to your Google Business Profile; ask happy customers for reviews regularly.
• ✓Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.