Plumbing website guide

How to make a water heater website

A water heater website needs 11 core pages (Home, Water heater services, Guides, How much does a water heater replacement cost?, About, Service areas, FAQ, Blog, Contact, Careers, Privacy policy), a separate page for each main service, a click-to-call button on every screen, real reviews, and Plumber structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Water Heater kit ships with.

1. The pages to build

• Home /: Your pitch, proof and phone number, in the order people decide.
• Water heater services /services/: Every service in one place, each linking to its own page.
• Guides /guides/
• How much does a water heater replacement cost? /pricing/
• About /about/: Who you are, your credentials and why people can trust you.
• Service areas /service-areas/: The towns you serve, with a page for each area where you have real local detail.
• FAQ /faq/: Direct answers to the questions people ask before they call.
• Blog /blog/
• Contact /contact/: Phone, email, address, hours and a clear next step.
• Careers /careers/
• Privacy policy /privacy-policy/

2. Home page sections, in order

1. Hero: Say what you do, where, and how to reach you, with a call button above the fold.
2. Services: Every service as a rounded tile with a photograph and its starting price, each linking to its own page.
3. Compare: The options side by side: what each costs, how long it lasts, and who it suits.
4. Checks: What to check before calling, numbered, so small problems don't need a visit.
5. Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
6. Service areas: The towns you serve, linking to a page for each area with real local detail.
7. Call to action: One closing line and the call button.

3. Services that deserve their own page

People search for the specific job, not the trade. These are the water heater services with the most search intent behind them:

• Water heater replacement and installation

  A new tank water heater, most the same day, the old one hauled away.

  Cover: The old heater drained, disconnected and hauled away; New water and gas or electric connections; An expansion tank and drain pan where code asks for them; The permit and the inspection; Tested, and the temperature set to about 120°F.

• Tankless water heater installation

  Tankless installs and conversions from a tank, sized to your house.

  Cover: Sizing to your house and your showers; The gas line upsized where it needs to be; New venting, outside; Isolation valves for yearly flushing.

• Heat pump water heaters

  Hybrid heat pump water heaters, installed, with the rebate paperwork handled.

  Cover: Checking the space: it needs room and air around it; A condensate drain; The electrical circuit it needs; The rebate and tax credit paperwork.

• Water heater repair

  No hot water, not enough, or strange noises: diagnosed and fixed, most the same day.

  Cover: Elements and thermostats; Gas valves, thermocouples and igniters; Relief valves and drain valves; A flush if sediment is the cause.

• Water softener installation

  Softeners tested, sized and installed, so scale stops shortening your water heater's life.

  Cover: A hardness test at your tap; Sizing to your household and your water; A bypass valve and a drain line; Setup, and how to add salt.

• Whole-house water filtration

  Whole-house filters, reverse osmosis and well water treatment, after a water test.

  Cover: A water test; The right filter for what it finds; A bypass so you can change cartridges; A reminder when the cartridges are due.

• Water heater leaking

  Leaking from the top, the valve or the bottom: what each means, and what it costs.

  Cover: Finding where it's coming from; Fittings, valves and relief valves replaced; An expansion tank if pressure is the cause; Replacement, the same day, if the tank has failed.

• Tankless water heater repair and flushing

  Error codes, lukewarm water and yearly flushes for tankless heaters.

  Cover: Descaling with a flush kit; The inlet filter cleaned; Error codes read and fixed; Venting and gas pressure checked.

• Expansion tanks and code upgrades

  Thermal expansion tanks, drain pans, venting and the other things code asks for.

  Cover: An expansion tank sized and pre-charged to your pressure; A drain pan where the heater could leak onto a finished floor; Seismic straps where required; Venting checked on gas heaters.

• Hot water recirculation pumps

  Hot water at the tap in seconds, instead of a minute of running cold.

  Cover: A pump at the heater or under the farthest sink; A timer or on-demand button; No new pipes in most homes; Set up so it doesn't waste energy.

4. Trust signals to show early

• 4.9 ★
  Average rating from local customers
• 15+ years
  Serving this community
• Licensed
  Fully licensed and insured
• Guaranteed
  We make it right, or you do not pay

5. Questions your site should answer

• How long do water heaters last?
• What temperature should my water heater be set at?
• Do you offer financing?
• What does the warranty cover?
• Do I need a permit?

6. Local SEO checklist

• ✓Add Plumber structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
• ✓Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
• ✓Give each high-value service its own page, with the phrase people search for as the H1.
• ✓Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
• ✓Put a click-to-call button in the header and repeat it after every major section.
• ✓Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
• ✓Show real reviews and link to your Google Business Profile; ask happy customers for reviews regularly.
• ✓Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.