Plumbing website guide

How to make a bath & kitchen remodel website

A bath & kitchen remodel website needs 12 core pages (Home, Bathroom and kitchen remodeling services, Before and after, Guides, How much does a bathroom remodel cost?, About, Service areas, FAQ, Blog, Contact, Careers, Privacy policy), a separate page for each main service, a click-to-call button on every screen, real reviews, and Plumber structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Bath & Kitchen Remodel kit ships with.

1. The pages to build

• Home /: Your pitch, proof and phone number, in the order people decide.
• Bathroom and kitchen remodeling services /services/: Every service in one place, each linking to its own page.
• Before and after /before-and-after/
• Guides /guides/
• How much does a bathroom remodel cost? /pricing/
• About /about/: Who you are, your credentials and why people can trust you.
• Service areas /service-areas/: The towns you serve, with a page for each area where you have real local detail.
• FAQ /faq/: Direct answers to the questions people ask before they call.
• Blog /blog/
• Contact /contact/: Phone, email, address, hours and a clear next step.
• Careers /careers/
• Privacy policy /privacy-policy/

2. Home page sections, in order

1. Hero: Say what you do, where, and how to reach you, with a call button above the fold.
2. Services: A few services as large photograph rows, alternating sides, each row a link; the rest as an index.
3. Before after: Before and after: three rooms, each pair captioned with the scope and the weeks it took.
4. Cost tiers: What it costs: three scopes of work, each with a photograph and a starting price.
5. Why us: What makes you different, in three concrete reasons.
6. Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
7. Guides index: Every guide, one line each, so the answer is one tap away.
8. Service areas: The towns you serve, linking to a page for each area with real local detail.
9. Call to action: One closing line and the call button.

3. Services that deserve their own page

People search for the specific job, not the trade. These are the bath & kitchen remodel services with the most search intent behind them:

• Walk-in and curbless showers

  No step, no curtain, one continuous floor. The hard part is the drain, and that's our part.

  Cover: The old shower or tub out, the walls opened; The drain moved, or a linear drain; the floor sloped or recessed; A new pressure-balancing or thermostatic valve; Waterproofing, tile, a niche, glass and trim; The permit and the inspection.

• Tub-to-shower conversions

  Out with the tub nobody uses, in with a walk-in shower, often curbless.

  Cover: The tub and surround removed, the walls opened; The drain moved and the floor sloped, or recessed for curbless; A new valve set to the tile depth; Waterproofing, tile, glass and trim; The permit, the inspection, and a clean house.

• Bathroom remodels

  The whole room, designed with you and built by our own crew.

  Cover: A design visit, drawings and a written price; Demolition and everything behind the wall; Plumbing moved where the design needs it; Tile, vanity, fixtures, glass, lighting and paint; The permit, the inspections and the cleanup.

• Small bathroom remodels

  A wall-hung toilet and a floating vanity give back the floor.

  Cover: A layout drawn for the space you have; A wall-hung toilet with an in-wall carrier, if it fits; A floating vanity, supply lines moved into the wall; A walk-in shower or a shorter tub; Tile, fixtures, glass and a pocket door if it helps.

• Shower remodels and replacement

  A new shower in the same place: the valve, the pan, the tile, the glass.

  Cover: The old tile, pan and valve out; A new pressure-balancing or thermostatic valve; A new pan or mortar bed, waterproofed; Tile, a niche, a bench if you want one; Glass, trim and the inspection.

• Bathtub replacement

  A freestanding soaker, or a new tub in the same alcove, the filler moved to suit.

  Cover: The old tub out, the floor checked under it; The drain and supply moved for the new tub; A floor-mounted filler for a freestanding tub; Tile or surround, and the trim; The permit where one is needed.

• Walk-in tubs and accessible bathrooms

  Walk-in tubs, curbless showers, grab bars set into blocking, not drywall.

  Cover: A walk-in tub, or a curbless shower with a seat; Blocking in the walls for grab bars, now or later; A handheld shower on a slide bar; A comfort-height toilet; A wider door where the framing allows.

• Kitchen remodel plumbing

  The sink moved to the island, gas for the range, the dishwasher where it belongs.

  Cover: A new drain and vent to the island, under the floor or the slab; Gas run and pressure-tested for the range; Supply lines for the sink, dishwasher and fridge; The rough-in inspection, then the fixtures set; Working with your cabinet maker or remodeler.

• Kitchen sinks, islands and fixtures

  An undermount sink, a pot filler over the range, a new faucet and disposal.

  Cover: The sink set with the stone installer; A pot filler with the line run through the wall; Faucet, disposal, dishwasher and filter; New shutoffs and supply lines; Tested for leaks, the old ones hauled away.

• Adding a bathroom: basements and additions

  Basements and additions, from a stub-out in the slab to a finished shower.

  Cover: Finding the main drain and planning the run; Cutting the slab, or an up-flush system where gravity won't work; Supply, drain and vent, the rough-in inspected; The finished room: shower, vanity, toilet, tile; The permit and the final inspection.

4. Trust signals to show early

• Master plumber
  On every remodel
• Designed
  With you, before it's priced
• Since 2012
  Bathrooms and kitchens
• Permitted
  Pulled and inspected

5. Questions your site should answer

• Why hire a plumber to remodel a bathroom?
• Do you do design-build?
• Do you do laundry room plumbing?
• Can we live in the house during a remodel?
• Do you pull the permits?

6. Local SEO checklist

• ✓Add Plumber structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
• ✓Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
• ✓Give each high-value service its own page, with the phrase people search for as the H1.
• ✓Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
• ✓Put a click-to-call button in the header and repeat it after every major section.
• ✓Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
• ✓Show real reviews and link to your Google Business Profile; ask happy customers for reviews regularly.
• ✓Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.