Plumbing website guide

How to make a commercial plumber website

A commercial plumber website needs 11 core pages (Home, Commercial plumbing services, Guides, How much does backflow testing cost?, About, Service areas, FAQ, Blog, Contact, Careers, Privacy policy), a separate page for each main service, a click-to-call button on every screen, real reviews, and Plumber structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Commercial Plumber kit ships with.

1. The pages to build

• Home /: Your pitch, proof and phone number, in the order people decide.
• Commercial plumbing services /services/: Every service in one place, each linking to its own page.
• Guides /guides/
• How much does backflow testing cost? /pricing/
• About /about/: Who you are, your credentials and why people can trust you.
• Service areas /service-areas/: The towns you serve, with a page for each area where you have real local detail.
• FAQ /faq/: Direct answers to the questions people ask before they call.
• Blog /blog/
• Contact /contact/: Phone, email, address, hours and a clear next step.
• Careers /careers/
• Privacy policy /privacy-policy/

2. Home page sections, in order

1. Hero: Say what you do, where, and how to reach you, with a call button above the fold.
2. Services: The capability matrix: every service by the kind of building it serves, each linking to its own page.
3. Agreement: The service agreement: what a contract covers, and how often, set like a spec sheet.
4. Guides index: Every guide, one line each, so the answer is one tap away.
5. Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
6. Service areas: The towns you serve, linking to a page for each area with real local detail.
7. Call to action: One closing line and the call button.

3. Services that deserve their own page

People search for the specific job, not the trade. These are the commercial plumber services with the most search intent behind them:

• Backflow testing and certification

  Tested by certified testers, repaired if it fails, filed with the city.

  Cover: The test, by a certified backflow tester; Minor repairs to pass: checks, springs, seals; The certificate filed with the water utility; A copy for your records, and next year's date.

• Backflow preventer installation and repair

  RPZ and double-check assemblies installed, rebuilt or replaced to code.

  Cover: The right assembly for the hazard: RPZ or double check; Installation to code, with the permit; A test on installation, filed with the city; Rebuild kits on the truck for common models.

• Grease trap cleaning and interceptors

  Pumped on schedule, measured and logged; interceptors installed and repaired.

  Cover: Pumping, scraping and a measured grease depth; The manifest and a service log; Baffles and outlets checked; Interceptor installation and repair.

• Commercial drain cleaning and hydro jetting

  Kitchen lines, mains and storm drains jetted clean, with a camera after.

  Cover: After-hours scheduling for kitchens; Jetting, not just snaking; A camera run and a written report; A cleaning schedule if the line needs one.

• Restaurant and commercial kitchen plumbing

  Floor sinks, hand sinks, three-compartment sinks and equipment hookups.

  Cover: Floor sinks, trap primers and indirect drains; Hand sinks and three-compartment sinks; Equipment hookups: dishwashers, ice machines, kettles; Water filtration for ice and beverage.

• Commercial restroom plumbing

  Flushometers, fixtures and accessible restroom upgrades.

  Cover: Flushometer rebuilds and sensor valves; Wall-hung toilets and urinals; Faucets and mixing valves; Accessible restroom upgrades.

• Commercial water heaters

  Commercial units and manifolds repaired, replaced and maintained.

  Cover: Diagnosis and repair on commercial units; Staged replacement to keep hot water on; Thermostatic mixing valves to code; Flushing and maintenance on an agreement.

• Plumbing service agreements

  The recurring jobs on schedule, a two-hour response, one invoice a month.

  Cover: Backflow tests tracked, done and filed; Grease traps pumped on schedule; A quarterly walkthrough with a written report; Priority response, 24/7; One invoice a month, work orders attached.

• New construction and tenant improvement plumbing

  Rough-in to final for new builds and build-outs, on the GC's schedule.

  Cover: Bids from drawings, with the RFIs handled; Underground, rough-in and top-out; Fixtures, equipment and final; Inspections and the as-builts.

• Commercial leak detection, water and sewer lines

  Leaks found, water and sewer lines repaired with the least disruption.

  Cover: Acoustic and thermal leak detection; Sewer camera inspections; Water service and sewer repairs; After-hours work to keep tenants running.

4. Trust signals to show early

• 24/7
  For agreement customers
• Certified
  Backflow testers on staff
• Since 2008
  Commercial only
• One invoice
  Per property, per month

5. Questions your site should answer

• Do you do medical gas?
• Do you work on commercial boilers?
• Do you service lift stations and sump systems?
• Are you available 24/7?
• Do you carry commercial insurance?

6. Local SEO checklist

• ✓Add Plumber structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
• ✓Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
• ✓Give each high-value service its own page, with the phrase people search for as the H1.
• ✓Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
• ✓Put a click-to-call button in the header and repeat it after every major section.
• ✓Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
• ✓Show real reviews and link to your Google Business Profile; ask happy customers for reviews regularly.
• ✓Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.