General practice law website guide
How to make a calloway & reyes website
A calloway & reyes website needs 11 core pages (Home, Practice areas, Before you call, How much does a lawyer cost?, About the office, Towns we serve, FAQ, Blog, Free consultation, Careers, Privacy policy), a separate page for each main service, a click-to-call button on every screen, real reviews, and LegalService structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Calloway & Reyes kit ships with.
1. The pages to build
- Home
/: Your pitch, proof and phone number, in the order people decide. - Practice areas
/practice-areas/ - Before you call
/before-you-call/ - How much does a lawyer cost?
/pricing/ - About the office
/about/: Who you are, your credentials and why people can trust you. - Towns we serve
/service-areas/: The towns you serve, with a page for each area where you have real local detail. - FAQ
/faq/: Direct answers to the questions people ask before they call. - Blog
/blog/ - Free consultation
/contact/: Phone, email, address, hours and a clear next step. - Careers
/careers/ - Privacy policy
/privacy-policy/
2. Home page sections, in order
- Hero: Say what you do, where, and how to reach you, with a call button above the fold.
- Services: The practice as the client's situations, grouped by life area in ruled columns, each line linking to its page.
- Fee card: The fee card: the consultation, the hourly rate and the flat-fee jobs, framed, with the owner's prices.
- Guides index: Every guide, one line each, so the answer is one tap away.
- Team: The people customers will meet, with credentials.
- Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
- Service areas: The towns you serve, linking to a page for each area with real local detail.
- Call to action: One closing line and the call button.
3. Services that deserve their own page
People search for the specific job, not the trade. These are the calloway & reyes services with the most search intent behind them:
Real estate and property lawyer
Buying or selling, the closing, the neighbor's fence, the property line.
Cover: The purchase contract reviewed before you sign, and the contingencies explained; Title, the deed and the closing, in states where an attorney closes; Property-line, easement and fence disputes: a survey, a letter, a conversation before anyone files; Boundary agreements written down so the next owner isn't fighting the same fight; A lawsuit only when a letter and a meeting haven't worked.
Landlord and tenant lawyer
Deposits, evictions, leases and repairs, for tenants and for landlords.
Cover: A demand letter for a withheld security deposit, and small claims if it's ignored; The eviction notice, the filing and the hearing, in the right order so it holds; Lease review before you sign, for either side; Repairs the landlord won't make: the notice, the escrow, the remedy your state allows; A lease written for your building, not downloaded.
Wills and powers of attorney
A will, a power of attorney and a living will, in one meeting, for a flat fee.
Cover: A meeting to understand your family, your property and who you trust; The will, the durable power of attorney and the healthcare directive, drafted and explained line by line; Guardianship of minor children named, if you have them; Signing with witnesses and a notary at the office; Copies for you and the people you've named, and the originals kept safe.
Name change lawyer
The petition, the hearing and the paperwork after, for a flat fee.
Cover: The petition drafted and filed, and the publication your county requires; The hearing date, and going with you if you'd like; The certified order, and copies for every agency; A checklist for Social Security, the DMV, the passport, the bank and the rest; A minor's name change, with the other parent's consent or the notice the court requires.
Uncontested divorce lawyer
When you've agreed on the terms, the paperwork done right, for a flat fee.
Cover: The marital settlement agreement, written so it holds; The parenting plan and child support worked out under the state's guidelines; The petition, the filing and the final hearing; A simple prenuptial agreement, drafted or reviewed; A referral to a family law specialist the moment it stops being simple.
Small business lawyer
The LLC, the operating agreement, the licenses, and a partnership that's written down.
Cover: The LLC or corporation formed and the state filings done; An operating or partnership agreement written for your business, explained line by line; The business license, the tax registration and the trade name; A lease review before you sign for the space; A contract or a terms sheet for what you sell.
Contract lawyer
Reading one before you sign, writing one that holds, and what to do when one is broken.
Cover: A contract read and explained before you sign, with the changes to ask for; Non-compete and severance agreements reviewed, and negotiated where they can be; Contracts written for your business: services, sales, independent contractors; A demand letter when the other side hasn't held up their end; A breach of contract claim in small claims or civil court when the letter doesn't work.
Small claims lawyer
When someone owes you money: the letter, the filing, the hearing, or the honest advice to do it yourself.
Cover: An honest read: small claims yourself, a letter from us, or a lawsuit; The demand letter on our letterhead, for a flat fee; The small claims filing and the hearing, where the case warrants it; Collecting a judgment: garnishment, liens and levies; Defending a small claims case brought against you.
Demand letter lawyer
One letter on our letterhead settles most disputes. It's a flat fee.
Cover: A conversation about what happened and what you want; The letter, on our letterhead, with the facts, the law and a date; Delivery by certified mail, and a copy for your file; The response handled, and the next step if there isn't one; A cease-and-desist letter when someone won't stop.
Civil litigation lawyer
Civil cases in state court, and appeals of a decision that went wrong.
Cover: A frank estimate of the cost, the time and the odds before you decide; The complaint or the answer, filed on time; Discovery: documents, depositions and the other side's; Mediation and settlement, which is where most civil cases end; Trial, and the appeal if a decision was wrong.
Wage garnishment and foreclosure defense
When the paycheck is being garnished or the house is at risk: what can be stopped, and how.
Cover: The garnishment order checked against the exemptions your state allows; A claim of exemption filed, and the hearing; The foreclosure notice read, and the timeline explained; A loan modification or reinstatement pursued with the servicer; A referral to a bankruptcy attorney when that's the honest answer.
Mediation
A neutral table for two sides who'd rather settle than fight.
Cover: A neutral mediator (one of us, when neither side is our client); Representation at a mediation run by someone else; The agreement written so a court will enforce it; Divorce mediation for couples who want to agree on the terms; Partnership and family-business disputes.
4. Trust signals to show early
- Free
The first consultation, in the office or by phone - 1994
The year the office opened on Main Street - Flat fees
For wills, LLCs, letters and name changes - Same week
A first meeting, most weeks
5. Questions your site should answer
- How much does a lawyer cost?
- What is a retainer fee?
- Do I need a will?
- Do I need a lawyer to buy a house?
- Mediator or lawyer?
- How long does an appeal take?
- Do you take cases you can't handle?
6. Local SEO checklist
- Add LegalService structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
- Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
- Give each high-value service its own page, with the phrase people search for as the H1.
- Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
- Put a click-to-call button in the header and repeat it after every major section.
- Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
- Show real reviews and link to your Google Business Profile; ask happy customers for reviews regularly.
- Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.
Start from a calloway & reyes site that already has all of this
The Groundwork Calloway & Reyes kit includes every page and section above. Open the live demo and click around.