Personal injury law website guide

How to make a hale & ortiz website

A hale & ortiz website needs 13 core pages (Home, Practice areas, After an accident, Case results, How much does a personal injury lawyer cost?, About the firm, Areas we serve, FAQ, Blog, Free consultation, Abogados de accidentes, Careers, Privacy policy), a separate page for each main service, a click-to-call button on every screen, real reviews, and LegalService structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Hale & Ortiz kit ships with.

1. The pages to build

• Home /: Your pitch, proof and phone number, in the order people decide.
• Practice areas /practice-areas/
• After an accident /after-an-accident/
• Case results /results/
• How much does a personal injury lawyer cost? /pricing/
• About the firm /about/: Who you are, your credentials and why people can trust you.
• Areas we serve /service-areas/: The towns you serve, with a page for each area where you have real local detail.
• FAQ /faq/: Direct answers to the questions people ask before they call.
• Blog /blog/
• Free consultation /contact/: Phone, email, address, hours and a clear next step.
• Abogados de accidentes /abogados-de-accidentes/
• Careers /careers/
• Privacy policy /privacy-policy/

2. Home page sections, in order

1. Hero: Say what you do, where, and how to reach you, with a call button above the fold.
2. Results: Results as a ledger: the amount, the kind of case, the outcome and the year, with the bar's disclaimer as its footnote.
3. Services: Every practice area on one ruled board, the four most common set large with a photograph, each linking to its own page.
4. Guides index: Every guide, one line each, so the answer is one tap away.
5. Team: The people customers will meet, with credentials.
6. Process: What happens after someone calls, so the first step feels easy.
7. Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
8. Call to action: One closing line and the call button.

3. Services that deserve their own page

People search for the specific job, not the trade. These are the hale & ortiz services with the most search intent behind them:

• Car accident lawyer

  Rear-ended, intersections, hit and run, uninsured and underinsured drivers.

  Cover: A free case review with an attorney, the same day where we can; The police report, photographs, witness statements and medical records; Every call and letter from the insurance companies, handled by us; Current and future medical costs and lost income, added up properly; A settlement, or a lawsuit and a trial if the offer isn't fair.

• Workers' compensation and work injury lawyer

  Workers' compensation, denied claims, and claims against someone other than your employer.

  Cover: Filing or appealing a workers' compensation claim, with the deadlines met; Getting a denied claim heard, and the medical treatment approved; A third-party claim when a contractor, a driver or a machine's maker is at fault; Wage-loss and permanent-impairment benefits calculated correctly; Settlement of the claim when it's in your interest, and only then.

• Slip and fall lawyer

  Wet floors, broken stairs, ice nobody treated: hazards the owner should have fixed.

  Cover: A request for surveillance footage and the incident report before they're gone; Photographs of the hazard and a site inspection; Maintenance and inspection records from the owner; Your injuries, treatment and lost income documented; Negotiation with the property insurer, or a lawsuit if needed.

• Truck accident lawyer

  Commercial trucks, federal safety rules, and evidence that disappears in weeks.

  Cover: An evidence-preservation letter to the carrier, immediately; The driver's hours-of-service logs, maintenance and inspection records; Electronic logging device and event-recorder data; Claims against every liable party: driver, carrier, shipper, maintenance company; Accident reconstruction and medical experts when the case needs them.

• Motorcycle accident lawyer

  When the insurer blames the rider.

  Cover: The scene, the vehicles and the witnesses, documented early; Pushing back on the rider-blame the adjuster leads with; Medical costs, rehabilitation and lost income added up; Uninsured and underinsured motorist claims where the driver's coverage runs out; A trial if the offer doesn't match the injury.

• Uber and Lyft accident lawyer

  Uber and Lyft, as a passenger, a driver, or the other car.

  Cover: Establishing which policy applies: the driver's, the rideshare company's, or both; The trip record and the app status at the time of the crash; Claims for passengers, rideshare drivers and the people they hit; Medical costs and lost income documented; Negotiation with the rideshare insurer, or a lawsuit.

• Pedestrian and bicycle accident lawyer

  Hit in a crosswalk or a bike lane.

  Cover: Traffic and business camera footage requested immediately; Witnesses and the police report; The driver's insurance, and your own if the driver's runs out; Medical costs, rehabilitation and lost income; A lawsuit if the insurer won't pay what the injury is worth.

• Hit and run and uninsured driver lawyer

  And uninsured or underinsured drivers.

  Cover: The police report and any footage that identifies the driver; Your uninsured or underinsured motorist claim, filed and pursued; Dealing with your own insurer so you don't have to; Medical costs and lost income documented; Arbitration or a lawsuit if your insurer won't pay.

• Dog bite lawyer

  The owner's insurance pays, not the owner.

  Cover: The bite reported and the dog's history requested; Medical treatment, scarring and any reconstructive care documented; The owner's insurance identified and the claim filed; Negotiation with the insurer; A lawsuit if needed.

• Medical malpractice lawyer

  Missed diagnoses, surgical errors, birth injuries.

  Cover: A free review of what happened, with the records requested; An expert in the same specialty to review the care; The claim filed within the deadlines, which are short and strict; The full cost of the harm: care, income, and what was lost; A trial if the hospital's insurer won't settle.

• Wrongful death lawyer

  For families, handled with care.

  Cover: A conversation, first, about what happened and what the family needs; Who can bring the claim under your state's law, and the deadlines; The financial loss calculated: income, benefits, the care the person gave; The claim against every responsible party and insurer; A settlement, or a trial.

• Defective product lawyer

  Cars, tools, drugs and devices that failed.

  Cover: The product preserved and examined by an expert; The design, manufacturing or warning defect identified; Recalls, complaints and other cases involving the same product; The maker, the distributor and the seller as parties; Your injuries and losses documented.

4. Trust signals to show early

• $0
  Upfront cost. No fee unless we recover
• Same day
  An attorney calls you back
• Trial-ready
  Every case built as if it will be tried
• 7 days
  Consultations every day of the week

5. Questions your site should answer

• How much does a personal injury lawyer cost?
• What if I was partly at fault?
• How long do I have to file?
• Should I talk to the other driver's insurance company?
• What is my case worth?
• Will my case go to trial?
• What does a personal injury lawyer do?

6. Local SEO checklist

• ✓Add LegalService structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
• ✓Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
• ✓Give each high-value service its own page, with the phrase people search for as the H1.
• ✓Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
• ✓Put a click-to-call button in the header and repeat it after every major section.
• ✓Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
• ✓Show real reviews and link to your Google Business Profile; ask happy customers for reviews regularly.
• ✓Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.