Plumbing website guide

How to make a drain & sewer website

A drain & sewer website needs 11 core pages (Home, Drain and sewer services, Guides, How much does sewer line replacement cost?, About, Service areas, FAQ, Blog, Contact, Careers, Privacy policy), a separate page for each main service, a click-to-call button on every screen, real reviews, and Plumber structured data so search engines and AI assistants understand exactly what the business does and where. Below is the full structure, section by section, based on what the Groundwork Drain & Sewer kit ships with.

1. The pages to build

• Home /: Your pitch, proof and phone number, in the order people decide.
• Drain and sewer services /services/: Every service in one place, each linking to its own page.
• Guides /guides/
• How much does sewer line replacement cost? /pricing/
• About /about/: Who you are, your credentials and why people can trust you.
• Service areas /service-areas/: The towns you serve, with a page for each area where you have real local detail.
• FAQ /faq/: Direct answers to the questions people ask before they call.
• Blog /blog/
• Contact /contact/: Phone, email, address, hours and a clear next step.
• Careers /careers/
• Privacy policy /privacy-policy/

2. Home page sections, in order

1. Hero: Say what you do, where, and how to reach you, with a call button above the fold.
2. Services: What's happening? Pick a symptom, see what it usually is, the service that fixes it and its price.
3. Line run: The job as a run of steps, each at its distance or time, so people know what a visit involves.
4. Finding: A photograph of the problem beside what it showed: proof, not a promise.
5. Guides index: Every guide, one line each, so the answer is one tap away.
6. Testimonials: Reviews from real customers, ideally pulled from your Google Business Profile.
7. Service areas: Every town you serve with its distance from the shop, each linking to its own page.
8. Call to action: One closing line and the call button.

3. Services that deserve their own page

People search for the specific job, not the trade. These are the drain & sewer services with the most search intent behind them:

• Drain cleaning

  Clogged and slow drains cleared, and the cause found so it doesn't come back.

  Cover: The clog cleared with the right size cable; A flow test with the water running; A camera look if it's clogged before; What caused it, and how to keep it clear.

• Clogged sink, tub and shower drains

  Kitchen sinks, bathroom sinks, tubs and showers that drain slowly or not at all.

  Cover: The trap removed and cleaned; The line cleared past the wall; A flow test; The cabinet left dry.

• Main sewer line clogs and backups

  When more than one drain backs up, or sewage comes up a floor drain.

  Cover: Cleared from the cleanout, not through your toilet; A camera run afterwards, recorded; The cause: roots, grease, a belly or a break; A price for the fix, if one's needed.

• Hydro jetting

  High-pressure water that scours grease, scale and roots off the pipe walls.

  Cover: A camera check before and after; Grease, scale and roots cleared wall to wall; Both videos, yours to keep; How often it'll need doing, if at all.

• Sewer camera inspection

  Your whole line filmed, measured to the foot, with the video and a report.

  Cover: The whole line filmed, house to the city main; Every finding measured to the foot and marked on the ground; The video and a written report, the same day; A price for each fix, and which can wait.

• Tree roots in the sewer line

  Roots cut out of the line, filmed, and the joint sealed so they stay out.

  Cover: Roots cut with a root-cutting head, or jetted; The line filmed before and after; Where the roots get in, measured to the foot; The options: clear yearly, line the section, or replace.

• Sewer line repair and replacement

  Broken, collapsed or sagging lines repaired or replaced, dug only where we must.

  Cover: The problem found and marked on the ground; A spot repair where that's enough; Permits, the inspection, and the lawn put back; The new line filmed when it's done.

• Trenchless sewer repair

  Lining or pipe bursting from the cleanout, without trenching the yard.

  Cover: The line filmed and measured first; Lining or bursting, and why we'd pick one; One or two small access pits, not a trench; The new line filmed, and the warranty in writing.

• Sewer cleanout installation and repair

  Cleanouts found, repaired or installed, so the next job is quicker and cheaper.

  Cover: Your existing cleanout found (or a place chosen for one); A two-way cleanout at the foundation; The permit and the inspection; The ground put back.

• Sewage ejector pumps and backwater valves

  Basement bathrooms pumped up to the sewer, and valves that stop the city main pushing back.

  Cover: Pumps tested, repaired or replaced; A sealed basin and a proper vent; Backwater valves with an access box you can open; How to check them yourself once a year.

4. Trust signals to show early

• Camera on every truck
  You see the pipe before the quote
• Since 2004
  Seven trucks, one trenchless crew
• The video is yours
  Emailed with the report, the same day
• Licensed and insured
  Permits pulled, work inspected

5. Questions your site should answer

• Is the sewer line mine or the city's?
• Septic or sewer: which do I have?
• Does homeowners insurance cover sewer line repair?
• Do you clean storm drains?
• Do you answer at night?

6. Local SEO checklist

• ✓Add Plumber structured data (LocalBusiness subtype) with the exact business name, phone, address and areas served.
• ✓Use the same name, address and phone number on the website, Google Business Profile and every directory listing.
• ✓Give each high-value service its own page, with the phrase people search for as the H1.
• ✓Only create city or location pages where you can write genuinely local content; templated city pages can hurt rankings.
• ✓Put a click-to-call button in the header and repeat it after every major section.
• ✓Answer common questions in plain language on the page, and mark them up as FAQPage structured data.
• ✓Show real reviews and link to your Google Business Profile; ask happy customers for reviews regularly.
• ✓Keep the site fast on phones: compressed images, no page builder bloat, and text that is readable without zooming.